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About I-CAR

Current Events/News

Current Events/News: I-CAR Press Releases: 1998 Press Releases

February 27, 1998

I- CAR TARGETS CONSUMERS THROUGH GOLD CLASS

(Rolling Meadows, IL) I- CAR has developed several new strategies to increase consumer awareness of Gold Class businesses and the importance of I- CAR Training.

Some of these include:

Radio programs. I- CAR is a sponsor of the C.A.R. (Consumer Automotive Repair) Show, a weekly 2- hour radio program that provides consumers information on vehicle maintenance and repair. I- CAR will soon have the opportunity to have a guest on the show to address consumer's questions and how to find a quality repair business. For a current list of affiliates, see the attached list, or check out the C.A.R. Show web site at: http://www.thecarshow.com.

Television programs. I- CAR has recently announced it will produce another episode of the Shadetree Mechanic, a weekly program on TNN that demonstrates vehicle maintenance and repair procedures. This next episode is targeted to air this summer and will cover how to find a quality repair business, and updated vehicle technology and related repair methods and techniques.

Consumer Magazine Articles. I- CAR has been targeting consumer magazines to inform its readers of the benefits Gold Class Professionals provide and the importance of I- CAR Training. Consumers can also find the article, "When Accidents Happen Are You Prepared? Choosing a Quality Collision Repair Business," in the Spring Car Care Section in their local newspapers this March.

More visibility on the web. The I- CAR web site: www.i- car.com, has been updated to include more information about Gold Class Professionals and the benefits they provide to consumers. Consumers can search the site by state/province and city to find a list of Gold Class businesses near them. This list is updated monthly. The web site also includes articles on vehicle maintenance tips and how to find a quality collision repair business.

For more information on the Gold Class Professionals program, please call I- CAR Customer Service at 1- 800- ICAR- USA, in Canada call 1- 800- 565- ICAR.

Listen to The C.A.R. Show every weekend on any of the stations listed below. If you can't hear us in your area, call your local station today and ask them to PLEASE begin airing The C.A.R. Show every weekend. Your vehicle will thank you for it!

C.A.R. Show Affiliates (as of 12/01/97)

I- CAR, founded in 1979, is an international, not- for- profit, training organization dedicated to improving the quality, safety, and efficiency of auto collision repair for the ultimate benefit of consumers.

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