Hoffman Estates, IL - July 18, 2007 - Joyce Kasmer has been named the Director of Marketing at I-CAR. In her new position effective July 16, Kasmer will oversee both the I-CAR Customer Care and Marketing departments. Kasmer brings over nine years of marketing experience, and she holds a BS in Marketing, along with a Masters in Business Administration.

Before taking on this position, Kasmer held the position of Installed Base Marketing Manager, North America, for Videojet Technologies. While with Videojet, Kasmer developed a customer regain process improvement project which resulted in substantial recaptured business.

Prior to working at Videojet, Kasmer was Supervisor of Parts Marketing for Nissan Forklift Corp, where she managed a multi-million dollar commodity aftermarket parts program; designed and implemented customer surveys; and performed parts pricing analyses against competition.

"Joyce's professional achievements and proven business acumen speak for themselves. We are very pleased and fortunate to have Joyce join I-CAR," said I-CAR President and CEO Tom McGee. "Joyce's extensive marketing experience will be extremely valuable to further improving the way that we deliver and market training to the industry."

		I-CAR Press Release ( 41K) in Adobe Acrobat Format

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