Market Your Gold Class Professionals Designated Business
To increase consumer awareness of the Gold Class Professionals program, I-CAR also provides the following benefits to all Gold Class designated businesses:
Free Listing on the I-CAR Web Site
Your business will be listed in the Gold Class business directory on the I-CAR web site and at www.goldclass.com, making it easier for consumers to contact you.
Free Link to Your Web Site
Once provided to I-CAR, your web site will be linked from the I-CAR web site and www.goldclass.com, giving you more exposure to consumers and industry professionals searching the internet.
Public Service Announcements
I-CAR releases public service announcements (PSAs) to radio stations across the United States and Canada to address the importance of looking for the Gold Class Professionals designation when choosing a collision repair facility. These announcements can be an effective part of your local marketing efforts. Download the PSAs, and contact your local radio stations about playing them for the benefit of their listeners!
Exposure through Local Newspapers
Articles related to the importance of the Gold Class Professionals designation are placed regularly in newspapers across the country.
Gold Class Merchandise
Show your customers your commitment to training and professionalism! Available merchandise includes outdoor signs, plaques, videos, hats, t-shirts, pens, coffee mugs and more! Some items can be personalized with your company name and logo. In addition, the Gold Class Professionals kit offers a variety of Gold Class merchandise items in one convenient package. For a free copy of the I-CAR merchandise catalog, call Collision Services, Inc. at 800.367.6575.
Free Marketing Handbook
The Gold Class handbook was designed to show Gold Class Professionals designated businesses how to successfully market their businesses. Included are sample press releases, scripts for TV and radio advertising, and newspaper, magazine, and yellow page ads. Order your free copy of the Gold Class handbook today by calling Customer Care at 800.422.7872.
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