Marketing Your I-CAR Recognition

When you become a Gold Class™ business, your benefits extend beyond those that result from the growing knowledge and skills of your staff. You also receive support from I-CAR in marketing your Gold Class organization. It is estimated that only 10% of collision repair businesses can currently claim Gold Class status. By marketing your training and commitment to professionalism as a Gold Class organization, you can differentiate your business in a competitive marketplace.

To increase consumer awareness of the professionalism of Gold Class businesses, I-CAR provides the following benefits to all businesses that earn the Gold Class designation:

Gold Class Kit

When you achieve Gold Class, your business will receive a free kit of marketing materials. These make it easy for you to inform consumers of your commitment to their safety and your professionalism as a Gold Class business. You'll receive posters, window clings, brochures and counter displays, as well as marketing copy and digital templates for several types of ads.

Gold Class Marketing Guide

Along with your Gold Class kit, you'll receive a Gold Class Marketing Guide that gives you step-by-step instructions on how to use your kit materials to effectively market your business as Gold Class.

Free Listing on the Website

Your business will be listed in the Gold Class business directory on the consumer-facing website This makes it easier for consumers to contact you and to identify your business as well-trained and knowledgeable in current repair techniques.

Get started on the Collision Repair or Insurance Road to Gold today to get on the path to enjoying these benefits for your organization!