The Value of Gold Class Designation
Complete, Safe and Quality Repairs
Your customers are the lifeblood of your business. When they entrust you with their vehicle repairs, they are putting their lives – and the lives of their loved ones – in your hands.
Make sure your customers drive off in a properly repaired vehicle, by providing your collision repair technicians with the knowledge and training needed for complete, safe and quality repairs.
Improve Business Performance
A recent Key Performance Indicator (KPI) Study shows repair facilities with just six months* of PDP training saw huge gains in business performance:
* Compared to same period in the previous year
Further data shows the connection between being a Gold Class shop and improved performance ratings. As indicated by a recent Enterprise Rent-A-Car Length of Rental report, these shops have increased productivity leading to shorter rental car times, which improves network ratings and customer satisfaction scores.
Likewise, a 2013 analysis found that Gold Class businesses outperformed other body shops by 47% in the CynCast Shop Performance Value Rating, which measures shop performance through several key metrics.
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Prepare for Rapid Vehicle Change
The collision repair industry is being flooded with a tsunami of sophisticated new technologies and cutting-edge vehicle advancements. Consider this:
- Vehicles are becoming lighter and more fuel efficient in response to tighter Corporate Average Fuel Economy (CAFE) standards.
- Plastics, lightweight alloys, high-strength steels and aluminum are integral to these new, lightweight designs – but they’re also different to repair than mild steel.
- Electronics are now embedded in nearly every automotive system, adding new complexities to vehicle repair.
Training gives collision repair facilities the up-to-date knowledge and skills needed to stay competitive and proficient in this fast-changing collision environment, leading to complete, safe and quality repairs for the ultimate benefit of the consumer.
Advance Skills and Knowledge of Technicians
The Professional Development Program™ (PDP), which is the foundation of Gold Class recognition, supports a culture of learning. An educated and trained workforce can help reduce your business risk as you build the skills and knowledge of your staff. Plus, the PDP provides a clear career development path for your technicians, improving employee loyalty.
Differentiate Your Business to Consumers
Once you become a Gold Class business, you will receive a Gold Class Kit full of tools to market your business as a Gold Class organization. Marketing your training and commitment to professionalism differentiates your business in a competitive marketplace.